Down the Embedded Finance Rabbit Hole with Productfy
It feels like the market is missing a Payments & Banking operating system for digital platforms that want to embed financial services into their ecosystems. BaaS companies are looking to solve this but if a digital platform is large they already have multiple banking partners. Further once a platform gets large enough it makes sense to move away from BaaS and go direct to banks to get enhanced pricing from economies of scale. When this happens the platform has to build its own Payments, Banking, and Compliance engines. Do we need an agnostic payment & banking operating system designed for large platforms that wish to embed financial services?